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For years we’d witnessed irresponsible landlords flaunting the law, investors taking advantage of owners in distress and generally a lack of care towards the properties, people and environment involved.
After years of being on the sidelines we decided it was time to play a more active role in transforming this industry and so 2N Property was born and has since evolved to a combined experience spanning hundreds of years. Check out some of our property projects here.
Property is a long established business and as such has many traditional practises that can be improved which is where the introduction of technology and modern business approaches can make a real difference.
Our general approach is digital at the core and data led meaning we analyse lots of data like a data scientist would before we make decisions. In fact we even wrote our own unique software to collect data across multiple sources into frameworks that allow us to analyse that data and derive meaningful insights.
Operationally, the company is built on digital platforms that can improve our performance and reach from digital design and project planning tools to digital marketing and customer relationship and engagement systems.
Never losing sight of the fact the property is a people business and while our business is digital at the core we remain people centric and people led and as a result our hybrid business solves people problems using creative strategies in agile ways underpinned by a technological infrastructure that keeps us informed and continually evolving.
One of our first challenges was figuring out the Houses Of Multiple occupancy (HMO) market so that we understood where we should be investing and who we were providing our service too instead of just blindly following others.
What we created was a piece software that looks at supply and demand over a given area on a month by month basis which has helped us identify previously hidden trends and peaks in demand.
This was expanded further to help us profile our market so that we understood the people we were servicing and what they wanted, again for any given area, month by month.
Next we began tracking other HMO’s that came onto the market to understand how quickly they let and what characteristics might be the cause.
And finally we took this to another level to help us identify which roads in which areas that might offer us the highest probability of success depending on the market entry strategy we were going to employ.
This methodology is now being expanded into the Services Accommodation (SA) market.
Our people and planet continue to change and as such our business needs to evolve and embrace that change to facilitate positive outcomes. With that in mind we are constantly looking at ways to improve the experience for people that stay with us, generate more positive social impact where its most needed and to reduce the impact on our environment where-ever we can.
2N Property is a trading division of 2N Enterprises Ltd, Suite 2A, Blackthorn House, Mary Ann Street, Saint Paul’s Square, Birmingham B3 1RL. Phone number 0121 663 6523.